Snubbing job seekers – poor corporate behaviour

Companies and organisation are spending thousands yearly to improve their consumer service but many forget that unsuccessful job applicants are likely to be consumers. At least, that is what I think, given the disdain with which some companies treat these job seekers.
I know first-hand and from my friends about this treatment. As a job seeker, you spend time and money, that  is often very scarce, answering advertisements from employers including those whose announcements tell you upfront that unsuccessful applications will not be acknowledged.
That seems rude to me but a job seeker cannot complain.
I have asked people who are unemployed and others who work in the human resources field if they think it is good corporate behaviour for companies and organisations not to acknowledge receipt of job vacancy applications?
I remember the days before the burst of e-mail communication when applicants waited anxiously for the postal worker to bring the results of a job application or an interview. The news that you were unsuccessful and the promise to keep your information on file, which often politely completed such letters, brought disappointment but at least it gave closure.   It even brought some hope to applicants.
One of my human resources sources said that given the huge supply of labour available and the global exposure of vacancies, the current internet age has seen many companies, especially the sought-after ones, flooded with e-applications.
“It is impossible to answer everyone,” she told me, taking pride to point out that some international organisations usually advised unsuccessful candidates not to expect acknowledgement.
I told her that local companies didn’t have to follow the lead of organisations because they were international and reminded her of the growing number of voluntary idle in our midst.
“Many frustrated by being completely ignored by companies are likely to be among that group,” I opined, though I lacked the empirical evidence. It is my gut feeling after listening to un employed people.
If a job hunter answer an advertisement aware that he/she doesn’t fit the requirements and receive no acknowledgement, he/she can write off the company’s attitude as the reward for wasting its time. Outside of such circumstances to completely ignore a job applicant whose skills and experience suggest that a fit, though not perfect or even the best one, is downright poor corporate behaviour.
Telling me that companies are faced with a flood of application is not a good excuse. In today’s digital age, human resource officials use tools to sift out applications without essential keywords; computers send automatic response such as “thank you for the receipt of your application…’.
My question is: why are these tools not employed by companies that spend thousands of dollars teaching employees good customer service practices. Aren’t these applicants’ customers  not  potential customers?

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